What do a car chase, a legendary noodle truck, a shifting cityscape and the new Mercedes-Benz A-Class have in common? We find out in Mercedes’ new anime called “Next A-Class” that this unlikely combination makes for one heck of a promotion.
The all-new Mercedes-Benz A-Class will launch on January 17, 2013, and this video is how Mercedes-Benz is introducing the car to the Japanese market.
Next A-Class pays special attention to the exterior look of the car in the animation and utilizes computer renderings and 3D graphics to ensure the A-Class looks as real as possible.
Points to take away from the video:
The Mercedes-Benz A-Class will be marketed as a swift, agile city car with a roomy interior built for four passengers.
This current model has a wickedly intriguing design and in the video we see the sports edition that will have a more racy appearance.
To provide greater speed the horsepower of the new A-Class Sport edition is probably revved up in the range of at least 200 hp.
The braking system of the new A-Class must include Mercedes-Benz’s most advanced braking technology since the brakes are almost as big a star in the video as the acceleration.
The 2014 Jaguar XFR-S has secured a spot on my list of things to buy after winning the lottery, an essential component to my 5-year financial plan.
The Jaguar XFR-S is an amazing car with a 550 horsepower supercharged 5.0-liter V8 engine giving you a top speed of 186 mph. The specs are impressive but they really mean nothing on a page.
Seeing the Jaguar XFR-S in action is where you can truly appreciate the awesomeness of this machine. Short of working for Jaguar, the only way you can see this car move is by watching the video below.
The hills are alive with the sound of XFR-S and what a beautiful sound that is indeed! The engine of the 2014 Jaguar XFR-S sounds like a bloodthirsty wildcat is snarling its way out but don’t worry, I checked and no actual jaguars were harmed during the making of this car.
I love everything about this ad, including the cow! From the way the car is first shot in the darkness with the headlamps going on to the driver drifting on the mountain road, in a word, epic!
The XFR-S will be available in 2013 and starts at a modest $99,000.
Fiat is gearing up for the Super Bowl with five ads that premiered at the LA Auto Show. Three of the ads are for the Fiat 500L, one for the 500e; but it’s the fifth, for the 500c Abarth Cabrio, that everyone is going to be talking about.
But even with the Cabrio spot, are these ads Super Bowl worthy? Here’s my assessment.
The Fiat 500e commercial called Test Track features a female navigator suited up and ready to take Fiat’s new all-electric car on a test drive.
During the range and speed test, the car accelerates suddenly, veers out of control, drives off the track and then stops in a cloud of dust.
The crew rush to help, only to discover the navigator and the driver making out in the front seat of the car. Fiat captions the 500e “environmentally sexy” in the ad. Is it Super Bowl worthy? Not in my opinion. It lacks the wow factor and it isn’t funny enough either.
The first Fiat 500L commercial called “Wedding” features two tuxedo clad guys parked in front of a house waiting for their dates to come out. The ladies dash from the house with their bridesmaids dresses in hand.
They pile into the back and head off to the wedding. All the while, the ladies are changing in the back of the spacious Fiat 500L and of course the guys are trying to sneak a peek.
At the end of the ad you see them leaving the car making their way to the ceremony. The shot cuts to the car’s back seat where a little boy, obviously forgotten, sits covered in the ladies’ discarded garments. He removes them from his head and just leans back, smiling to himself.
Is it ready for the Super Bowl? Definitely! It’s a real enough situation with just the right amount of humor and inappropriateness.
The second Fiat 500L commercial is about two families coming together at one house for what appears to be an engagement dinner. The patriarch of the “son’s” family is the star of this commercial as he greets the members of the“girlfriend’s” family.
It’s funny because he is totally out of his element dealing with the affectionate European style greeting the family gives him. Even the girl’s father kisses him on both cheeks and hugs him.
By the end of it he seems quite shaken by the whole experience… until he sees the gorgeous “sisters” emerging from the vehicle. He quickly changes his tune and stands with arms wide open ready to greet them in the Italian way.
The ad is funny, but not that funny. They could have pushed the envelope a little further. After all it is the Super Bowl!
“Date” is the third Fiat 500L commercial. In this one a young couple is about to go for a drive but the girl’s parents end up accompanying them on their joy ride.
Every time the car goes through a tunnel and into the dark someone kisses the boy. At first you think it’s the girl but in the end it turns out it might have been the mother!
Is it Super Bowl worthy? No. I can already hear the Italian-American’s crying out against the portrayal of Italians as adulterous cougars.
Topless is the name of the Fiat 500c Abarth Cabrio commercial and it is dripping with seductive body shots of bikini clad, Romanian supermodel, Catrinel Menghia.
If that weren’t salacious enough, a black scorpion (the mascot in the Abarth logo) crawls over her sexy curves and makes its way up her back. You hold your breath waiting for it to strike, but instead it uses its pincers to snip off her bikini top.
The car is in the ad too but it’s all about the scorpion and the bikini siren. Until this ad I had no idea there was a scorpion in the Abarth logo.
“Small, wicked and now topless” is the best tag line coming out of the Fiat 500 ads and it really captures the spirit of what Fiat hopes customers will appreciate about the Abarth Cabrio.
Is it Super Bowl worthy? Most definitely! Of all the ads, the Topless commercial pairs humor with playful sexiness in a way that isn’t vulgar or offensive. I look forward to seeing this ad come game day!
Let us know which ads you think rock and which ads flop for the Super Bowl.
Britain’s Advertising Standards Authority has issued a ban on the ad for the Toyota GT86.
Known in the USA as the Scion FR-S, the GT86 ad features a CGI animation starring a digital man in a digital world who wants to feel “real”. He achieves this by finding a GT86 hidden at the back of a suspicious-looking store, almost like contraband. Watch the complete ad below.
According to the Brits, the ad called “The Real Deal” “condones dangerous driving”. If you took a look at the ad, you can see why they may be concerned.
A problem with the video is it draws too much on the concept of not feeling alive, due in part to the safety features of cars “around here”.
Many people might look at the video game style animation and think that it’s pretty tame, but the guys across the pond are very strict when it comes to ads.
Toyota has responded to the decision saying that they do not condone irresponsible driving and were shocked that the ad was flagged by the Advertising Standards Authority.
The ASA has upheld their ruling in this regard and on their official site they say “The ad must not appear again in its current form. We told Toyota not to portray speed or driving behavior in a way that might encourage motorists to drive irresponsibly in future.”
There is speculation that the ban may actually make the ad even more popular and might work in the favor of Toyota. Everyone likes a little controversy, right?
Lincoln released their teaser video and even after watching it ten times I had no idea what it was about, but I still wanted one. The Lincoln “Get Ready” ad piqued my interest and I wanted to know more.
I was able to chip away at their code and make out that the images were from possibly more than one ad and had something to do with their history by way of good old Abe Lincoln whose doppelganger makes a cameo. Other than that I was lost. Then I saw origami swans making the number 45 and I was totally confused.
Throw in the astronaut and the ad could have been about NASA for all I knew but that didn’t make sense given that Lincoln is a car company. Are they going into the rocket ship business? No, that doesn’t make sense either. Curse you Lincoln and your confusing ad! Then it hit me – They’re reinventing their brand!
Lincoln has been around for 90 years but is far from dominating the market. In November 2011, Ford sales had increased by 13.3 percent, while Lincoln sales dropped by 17.6 percent versus the previous year’s sales. Lincoln fared no better this year with their October figures falling by 15.4 percent.
What does a motor company do in the face of ever-declining sales? Lincoln decided to take a page out of Chrysler’s book and has released an ad which tells a story and doesn’t just list features and specs or talk about some revolutionary engine that most consumers won’t understand or care about anyway.
The new ad called Introducing the Lincoln Motor Company talks at (not to) customers about where the company came from, riding the wave of patriotism and sentiment. The ad’s release coincided with the release of a feature film about 16th president Abraham Lincoln, who the car company is named after. Whether the move was planned or coincidental, it certainly was clever.
The Lincoln Motor Company ad also drops hints about what the new model line-up will have in store. The ad subtly highlights the new features that will set the Lincoln brand apart, even in a very competitive luxury sedan market. The ad is smart, sophisticated and showcases the wondrous innovations Lincoln has made without coming across as arrogant.
We’ll see how this translates into sales when the new model year goes on sale but so far it looks like Lincoln has a shot at regaining their footing as America’s luxury car brand.
The 2012 LA Auto Show takes place November 30 – December 9 at the Los Angeles Convention Center and will feature the latest in concept cars, modified engines and all the bells and whistles to get your motor going.
Some of you may be a bit more practical, with no intention of getting into the spy game. If so, you’re probably not interested in concept cars and far off technologies that can make your car shoot lasers, as tempting as it may be during rush hour traffic. But for those of us who must have the next upgrade, companies like Intel, Livio and wireless technology company Qualcomm will unveil some terrific developments coming soon to a car near you.
So what’s coming out at the big reveal?
Read on for an idea of a few things coming out of some big players at this year’s Technology Showcase.
1. First up, Intel’s remote/keyless entry innovation. They are focusing their efforts on linking drivers’ smart phones to their cars, turning your smartphone into a car key using near-field communications. Think of the Samsung ad with the two guys sharing a playlist by putting their phones up against each other. It seems these folks are ready to give people one less reason to put their phones down.
They are also developing an instant alert system using the sensors in the car and the connection with your smartphone. This will come in handy if your car gets hit in a parking lot by some pesky driver who normally would be able to dash off thinking no one was around to see them bang your car. At this point we would like to remind you that vigilante acts are still frowned upon by law enforcement but not by some Youtube viewers.
2. Next is Qualcomm – they are taking their mastery of wireless data to tackle two major challenges to the everyday driving experience.
First, they will enable you toremotely start your car and adjust the settings inside like climate control before you leave the house. Great for those winter commutes when those short minutes before the car heats up somehow seem like a frosty eternity.
The other life-changing improvement they have taken on gives people the ability to stream media directly to the car. Parents can really get into that. No longer will they have to endure the disappointed screams of a child who is missing their afternoon viewing of Backyardigans, one click and there it is for their viewing pleasure.
3. Livio will offer streaming media as well, but their focus is radio, The concept of a radio playing in a car may not be the most innovative idea but to be able to stream a song from a virtual playlist would be cool. No word yet on how it will really work.
There are sure to be many more exciting gizmos unveiled during the Technology Showcase and this is just a sample of the new consumer driven developments set to be showcased at this year’s LA Auto Show.
It’s good to see some developments that will not cost a fortune and that are actually useful for a change. Now, who do I talk to about those on-board lasers?
For decades pop culture has been telling us that flying cars were supposed to be all the rage of the 21st Century. Movies, TV shows and even cartoons have been fixated on the notion of flying cars.
This morning, watching a solid line of cars on the highway really got me wondering, “Where’s my flying car?” If you think back to the Jetsons, they had a flying, collapsible car. Now while a car folding itself into a briefcase is something beyond the realms of logic and science, the concept of a flying car really seems overdue.
Honda Air conceptualized by advanced design studio in Pasadena, California
A 400,000 lb plane can fly so why can’t your 4,000 lb car? Weighing in at, on average, 100 times less than a plane, it stands to reason that making a car fly should be an easy feat. So why isn’t it possible? If scientists can develop a rocket that can go to the moon why are you stuck behind Mrs. Smith and her 2.5 screaming kids? It just isn’t fair!
Modern science is capable, so why haven’t we taken off yet? For starters, developmental costs would be astronomical! Cost aside, there’s a more immediate roadblock – who would be making this flying car? Unfortunately, the interest is more on funding a space mission than it is on designing a flying car. Which do you think is more important, being able to zoom to work in the open skies or a trip to Mars? The Planet Mars where scientists have focused their attention in recent years.
There’s hope for the flying car and it may be happening sooner than you think! Well the laws of mechanics and engineering would make it impossible for the cars we now drive to become airborne without some major structural and design overhauls. Fortunately, there are two companies which have risen to the challenge and are ready to tackle this issue.
First up is Terrafugia which makes a street legal mini plane called the Transition with collapsible wings (Hey Jetsons) and it has already taken flight. Apart from it being one of the least attractive “cars” on the road since the Pontiac Aztec, the $279,000 price tag may throw a wrench in your propeller.
Flight Test for the Terrafugia Transition
The other company is PAL-V, which made something that looks more like a helicopter than a car. Its design is slightly more appealing than the Transition but that really doesn’t say much.
PAL-V One Gives You Ultimate Freedom
Hopefully 2013 will bring about the rise of the flying car, one that actually resembles a car and costs less to own than a new house. Just imagine you’re zooming along hundreds of feet in the air to take your mind off little Timmy and Jimmy pummeling each other into the backseat of yet another flightless SUV.
It’s got wings like a plane and it’s twice as fly – the 2014 Mercedes-Benz SLS AMG Black Series will top everyone’s list of must have cars in 2013. While the music may be random but the car is a deliberate work of art.
The SLS AMG “Black Series” takes the specs of the already amazing SLS AMG and amp them up to make this car a sexy beast, while still maintaining the rugged beauty that makes the SLS AMG what it is – a titan among cars.
The video for the 2014 Mercedes-Benz SLS AMG “Black Series” showcases the car being driven on an empty road somewhere in a desert in the middle of nowhere.
It almost makes you imagine the owner lives in New York City and needed to get away from the crowded streets and drove to Nevada just to drive this baby at top speed.
2014 Mercedes-Benz SLS AMG Black Series in AMG Solar Beam (that’s yellow to regular folks)
Top speed is 196MPH, owners of the 2014 Mercedes-Benz SLS AMG Black Series cars may take their vacations in Europe; perhaps at the Nürburgring in Germany.
So after buying this car and taking it for a drive, you may be tempted to unleash this speed demon on a street near you, but the city’s too congested to unleash the full potential 6.2 Liter engine capable of 622 HP and a suburb may not be the appropriate place to be zooming along at full speed.
Your best bet is to head to a track and let this monster fly – then again, with an estimated price tag of $230,000 you might want to exercise some caution.
Specs at a glance
7-Speed Dual clutch automatic transmission
0-60 in 3.5 Seconds
Top Speed of 196 MPH
The 2014 Mercedes-Benz SLS AMG Black Series will be available in the summer of 2013, giving you just enough time to reconcile your finances and secure that loan, assuming you need one to buy this latest installment in the SLS AMG series.
Watching a drag race is as thrilling as it gets but when you get to see someone in the race perform a stunt there’s nothing in the world like it – unless they manage to mess it up at the end.
At the 11th Annual ABM Nationals, a driver manages to pull one of the most amazing wheelies in drag history then crashes straight into the barrier wall.
Driving a Mustang Cobra Jet, the dragster gets the rare Mustang up on two wheels and keeps it in the air through gears, damaging the front and the back. Come on man, that’s not how you treat a Cobra Jet!
The driver walked away from the accident but that poor car had to be hauled away. No word on whether it can be fixed, but judging from the looks of it, it’ll probably end up scrapped. What a shame.
For anyone out there who may be wondering which side of the financial fence they stand on, Lexus makes it clear in their new ad campaign launching the 2013 Lexus LS. The ad begins with the silver Lexus LS leaving a house that isn’t like most and driving through a neighborhood that looks like you need to pay a toll just to get in.
The ad then focuses on a couple that goes on trips most people can’t afford and get their picture taken at a red carpet event. None of this will ever happen to most people because they don’t drive the 2013 Lexus LS. At least that’s what the ad suggests, whether they mean to or not.
Here are three reasons why the ad works:
The ad shows the car with all the available options that would capture the eye of car enthusiasts and their target audience. The way it looks with the available options shown makes it look like a hot car!
The ad brings in the human component by “following the life” of an attractive couple, mature enough to appeal to the older demographic but young enough to get the under 40s attention.
It’s inspirational – meaning it makes you think of all the possibilities that will be available to you when you become the lucky owner of this sexy car.
Take a look now at 3 reasons why this ad fails to deliver on the promise of making you want to buy this car, brace for it:
The ad is alienating. While trying to maintain its appeal to the typical demographic of 25-54, the way the ad is presented almost seems like it’s showing off how the rich live, questionable given the current economic environment and in the wake of the devastation caused by “Superstorm Sandy.”
The ad doesn’t focus enough on the car. During the ad too much time is spent focusing on things that have nothing to do with the car and scenes that do not even have the car in the background. What does a man jumping into a swimming pool that’s built into the side of a cliff have to do with the 2013 Lexus LS?
The ad can come across as morbid. The line in the ad which goes “someday your life will flash before your eyes” sends the wrong message especially since we are speaking about a car and cars get into accidents that may in fact cause your life to flash before your eyes. Associating your product with death may not be the best marketing strategy.
No matter what type of ad Lexus puts out, chances are whoever was planning to buy one will. Lexus cars are widely available, well made and this particular Lexus certainly looks unforgettable.