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Luxury Auto Brand Ferrari is the new Recession-Proof Motor Company


 

Ferrari F12 Berlinetta

Not only was Ferrari named the most powerful car brand in the world according to an independent study by British research firm Brand Finance, the luxury automaker has also announced that their global sales have reached an all-time high.

While governments the world over have been implementing austerity measures to ensure some degree of economic stability, Ferrari managed to rake in $3.2 billion in sales with net profits standing at $325 million, that’s an increase of 17.8%.

Ferrari makes some of the hottest and most highly sought after vehicles in the world. From fashion to music to movies, Ferrari is on the lips of almost everyone including people who don’t know the difference between a sports car and a supercar.

Ferrari 458 Italia by Oakley Design Studio

This iconic status has served Ferrari well over the past 66 years it’s been in operation, but 2012 was definitely the year of the Ferrari with sales at a record high. There must be more rich people in the world. In 2011 Ferrari’s sales stood at 7,195 cars sold; in 2012 they surpassed that to sell 7,318 cars.

The US continues to be the biggest market with sales of 2,058 units , breaking the 2,000 car mark for the first time ever. This equates to about a 14.6% increase over the 2011 figures. The UK, however, had the highest percentage increase of 20.4%, but that only works out to be 673 units sold in total.

2013 Ferrari California Handling Speciale

Rounding out the international sales are China including Hong Kong and Taiwan with 784 cars, Germany with 750 cars, Japan with 302 cars and the Middle East & Africa, which is apparently one region as far as Ferrari is concerned, with 556 cars.

The only country that ironically reported a drop in sales for Ferrari is Italy. Only 318 cars were delivered to dealerships in Italy which represents a 46% decrease from the 2011 figure. They can blame Italy’s Guardia di Finanza tax police for that. Luxury brands like Ferrari, Maserati and Lamborghini are now on the agency’s watch list and place buyers under harsh scrutiny.

Ferrari chairman Luca di Montezemolo said, “We are all enormously proud of ending the year with these kinds of results despite the unfavorable economic backdrop in many European nations, and the distinctly hostile one in Italy.”

Montezemolo went on to say, “The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide.”

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